What is SoNa?

SoNa is an e-commerce hub for performance and lifestyle fashion. From our own classic label to carefully selected collections and collaborations, we are the house that holds brands with a message that urge you to curate your best individual self while living a healthy and active lifestyle. 




To be a catalyst for artists and athletes of the like to embrace their own superpower.




SoNa is more than a destination for progressive athletic street style. What you wear can be a representation of who you want to be, and there's nothing more powerful than that.



Allow the space to be courageously fearless, to be audaciously bold.